01 · Final logo
We're locking the original lockup: SAP and IFI with the X between them, and Build on Expertise underneath. It's the simplest of the options and reads clearly as "Sapxifi". The busier versions on the reference boards are retired.
Primary · use this by default
Reversed · dark backgrounds
Wordmark · small sizes02 · Brand icon
We took the X out of the logo and redrew it as a clean vector, so it holds up from a 16px favicon to a building sign. Two translucent blades cross at one point: deep expertise meeting forward motion.








03 · Moodboard
Everything here is built from the icon itself: its blades, its gradient and its crossing point. No borrowed stock and no recycled boards. This is the world the website, decks and social posts should live in.
Light headlines, one gradient phrase, plain body copy.
Strategy. Implementation. Continuous value.
Discuss your landscape ↗04 · Direction
05 · Files