Sapxifi

02 · Brand icon

The X stands
on its own.

We took the X out of the logo and redrew it as a clean vector, so it holds up from a 16px favicon to a building sign. Two translucent blades cross at one point: deep expertise meeting forward motion.

Sapxifi X icon
1 2 3
  • 01Expertise blade, mint to royal, from top left to bottom right
  • 02Momentum blade, cyan to royal, from top right to bottom left
  • 03The crossing point, deep royal, where the two disciplines meet
Navy app icon
App icon · navy (default)
White app icon
App icon · white
Blue one-colour app icon
One-colour · blue
Circle avatar
Social avatar
Mono navy icon
Mono · print, stamps
Favicon · 48 / 32 / 16

03 · Moodboard

Light through glass.
Precision at night.

Everything here is built from the icon itself: its blades, its gradient and its crossing point. No borrowed stock and no recycled boards. This is the world the website, decks and social posts should live in.

PreciseLuminousCalmConnectedForwardSeniorUncluttered
Night glass · hero backgrounds
Daylight · light sections
The fold · macro crops
Iconography · Lucide line icons
Gradient field · accents
Sora + Inter
Aa

Light headlines, one gradient phrase, plain body copy.

The icon in use · apps, social
Deep Navy #05122E Royal #0A2BC9 Electric #1E6BFF Cyan #16D4FF Mint #2EE6C0
Right people.
Real impact.
Icon pattern · social, packaging
SAP Consulting

Running SAP.
Getting less from it?

Strategy. Implementation. Continuous value.

Discuss your landscape ↗
Interface · frosted cards

04 · Direction

How to use it.
And how not to.

Do

  • Lots of white or deep navy space
  • One gradient moment per screen
  • Use the X blades as light, entering from an edge
  • Thin lines, dot grids and crossing points for diagrams
  • Real people in real workplaces, graded cool

Don't

  • Rainbow or warm gradients
  • Handshakes, puzzle pieces or globe stock
  • The X recoloured, outlined or rotated
  • More than two type weights on one screen
  • Busy collages of logos and icons

Photography (next step)

  • Glass and steel architecture at blue hour
  • Teams around screens, in natural light
  • Macro shots of hardware and light
  • Grade: navy shadows, cyan highlights

05 · Files

Download
the master files.